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San Diego FC
Project summary
Create a bold, cohesive visual campaign celebrating San Diego FC's inaugural season formats: large-format billboard, player poster, and bus-stop poster. The look balances gritty stadium energy with polished player hero imagery — built to live outdoors and on social feeds.

Billboard Design (48'x14')
Goal: Amplify awareness and foster unity across the 18 cities of San Diego County by highlighting one of the team’s slogans — Somos 18 (meaning “We Are 18”).
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Software: Adobe Photoshop, Adobe Illustrator

Social Media
Goal: Create a bold, cohesive visual using player images to announce important gameday announcements. Design was to be trendy and generate viewer engagement.



Bust-Stop Poster (48"x70"




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