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San Diego FC

Project summary

Create a bold, cohesive visual campaign celebrating San Diego FC's inaugural season formats: large-format billboard, player poster, and bus-stop poster. The look balances gritty stadium energy with polished player hero imagery — built to live outdoors and on social feeds.

Somos 18 counties billboard

Billboard Design (48'x14')

Goal: Amplify awareness and foster unity across the 18 cities of San Diego County by highlighting one of the team’s slogans — Somos 18 (meaning “We Are 18”).

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Software: Adobe Photoshop, Adobe Illustrator

billboard mockup

Social Media

Goal: Create a bold, cohesive visual using player images to announce important gameday announcements. Design was to be trendy and generate viewer engagement.

GameDay-James.jpg
GameDay-Godoy-Glitch.jpg
GameDay-Hirving-Glitch.jpg

Bust-Stop Poster (48"x70"

sdfc bustop poster
hirving lozano sdfc
CJ dos santos sdfc
Anders Dreyer sdfc
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