Alex Zarate

• Maintained and updated the company website using WordPress and Unbounce with HTML/CSS to support seasonal campaigns and promotions, enhancing user engagement by 13%.
 

• Collaborated with sales and business intelligence teams to review user experience and brand consistency across web, email, and traditional assets, improving tracking accuracy.
 

• Developed and maintained a content calendar, organizing and delivering campaign assets (images, video, blogs), ensuring timely and cohesive campaign execution.
 

• Proofed, pre-flighted, and prepared press-ready files for brochures, direct mailers, and event collateral, ensuring compliance with vendor specifications and brand standards.
 

• Designed and produced presentation decks in Keynote and PowerPoint, including a company-wide Town Hall presentation developed in collaboration with department executives.
 

• Created wireframes and mockups in Figma to concept and refine website elements such as pop-up sliders and lightboxes, supporting user experience improvements.

• Design digital and print marketing assets as an Adobe Certified Professional, creating impactful visuals for campaigns and promotions.

• Optimize website content for mobile users via WordPress and Unbounce, ensuring a seamless experience for 75%+ of site visitors who access the site through mobile devices.

• Publish and update blog content using foundational HTML skills and SEO best practices to boost engagement and visibility.

• Retouched and optimized images for social media distribution, ensuring visual quality met Disney’s brand standards and platform requirements.
 

• Coordinated with event photographers to schedule coverage and capture key moments for marketing and promotional use.
 

• Organized and prepared digital assets for internal teams and vendors, maintaining accuracy and readiness for multi-channel distribution.

• Managed the brand’s social media presence, increasing follower growth by 11% and boosting post engagement by 33% through consistent, visually compelling content.
 

• Created monthly email campaigns via Mailchimp with open rates averaging 22%.
 

• Implemented a monthly content calendar to ensure consistent posting, aligned messaging with marketing goals, and streamlined content planning across socials (Facebook, Instagram, LinkedIn, and TikTok).
 

• Adapted brand voice across social platforms using trend-aware visuals and timely posting to maximize reach.